Tequila, Mexico’s beloved agave spirit, reigns as the undisputed king of the cocktail world, especially with classics like Margaritas and Palomas. It has become a favorite spirit globally, attracting attention from celebrities who have launched their bespoke tequila brands.
With an array of new bottles and categories crowding store and bar shelves, choosing the right tequila can be overwhelming for newcomers. To help you navigate this vibrant tequila arena, we’ve gathered some expert tips from those who specialize in this beloved spirit.
Not all tequilas are the same. Ensure you pick a tequila that proudly displays “100% agave” on the label and is free from additives. Some brands can include up to 1% of undisclosed additives, like caramel color or sweetening syrups. Be wary of “mixto” tequilas, which can contain up to 49% non-agave components, such as sugar cane.
Decide whether you prefer a bright and crisp, deep and complex, or somewhere-in-between tequila. Blanco is unaged, reposado is rested in barrels for 2–12 months, and añejo is aged 1–3 years. You may also explore extra añejos and cristalinos, but starting with a blanco is recommended as it highlights the pure agave taste without the influence of barrel aging. Reposado strikes a balance, offering barrel-aged notes while retaining the essence of agave, while añejo boasts rich vanilla and spice from prolonged aging—a treat for whiskey enthusiasts.
While visually attractive bottles might capture your attention, their allure doesn’t necessarily equate to the highest-quality tequila. Resist the temptation to be swayed by extravagant appearances; genuine quality is discerned by the essence contained within the bottle. Delve beyond the surface and uncover the true merit concealed within the liquid itself.
While celebrity endorsements have boosted tequila’s popularity, the real stars are the tequileros—the skilled tequila-makers. The finest tequilas often come from those with a longstanding family history in the tequila and bar industry. Seek out the expertise, heritage, tradition, and innovation of these passionate tequila artisans, just as you would with other esteemed distillates from around the world.
To keep your tequila fresh, store it between 60 and 65°F (15-18°C). Opt for a shaded cupboard in warmer climates to shield it from heat, and avoid temperature swings and heat sources like stoves. Storing it upright prevents liquid-cork contact, reducing the risk of spoilage. After opening, don’t worry about its lifespan; it will remain robust. While flavors may evolve, proper storage maintains freshness. Keep the bottle away from direct sunlight in a cool, dry spot, sealing it tightly to prevent oxidation and to preserve its aroma and taste.
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Artesario is the ideal partner for tequila and mezcal brands, along with regional retail sellers and distributors. If you’re a brand owner seeking distribution opportunities through our global network, or if you own a bar, restaurant, hotel, or liquor shop and you’re looking to acquire substantial quantities for your region, please don’t hesitate to reach out. We’re here to foster smooth connections and to extend the reach of exceptional spirits.
